At The SO, we believe that sustainability is the true essence of excellence.
Our Philosophy
We believe in the value of kindness and engage in dialogue with those who embrace a philosophy that prioritises mutual respect and a sustainable lifestyle
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We take the time...
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...to call people rather than send a message
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​...to seek out a friend, even if you work with them, to talk about us​
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...to look for another parking space when the only one available is reserved for disabled people​
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...to stop a line of cars when we accompany an elderly lady across the road, arm in arm
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...to choose to look at old school books or an old postcard or photograph of an atoll where corals are at risk of bleaching and
progressive destruction, instead of taking
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...to help a colleague who has forgotten to write a letter to a loved one instead of “adding to the basket” of any marketplace any
object that will be delivered to the company or office
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......to notice the forgotten friends under the arcades of department stores who do not want a pittance or a “piece” of bread, but only
our attention to confirm that they too exist
...to realise that sustainability is our top priority...
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......to let ourselves be influenced by human relationships based on human intelligence, managing our time and our actions in the best possible way
thanks to new technologies, such as artificial intelligence
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